Basic Branding
The starting point for building a consistent, solid, and recognizable brand
You will receive
An essential visual identity designed to make your brand communication clearer, more organized, and more professional.
Basic Branding
The Basic Branding service is designed for those who need to build a solid and consistent visual foundation for their brand without undertaking a complex or highly structured branding project.
It is the ideal solution for those starting a new business, for those who already have an activity but have never defined a clear visual identity, or for those who want to bring more order and consistency to their online communication.
Through this service, you will receive an essential visual identity designed to be functional and easy to apply from the start across your website, social media, and digital materials. The goal is to provide the fundamental elements needed to present your brand in a professional, recognizable, and consistent way.
Timeline: The service typically takes 10–14 working days. The timeline may vary slightly depending on the speed of feedback and the complexity of the project.
Includes:
- Primary logo
- One logo variation
- Essential color palette
- Typography
- Mini brand guide
- Final ready-to-use files
- 2 revisions
My process
From concept to visual identity
01
Analysis
We begin with an email conversation to understand your project, the context in which your brand operates, and how you want to present it visually.
You will then receive a questionnaire to collect essential information about your brand, your target audience, and your aesthetic preferences, along with any visual references or examples. This phase helps define a clear and coherent direction before moving into the design stage.
02
Concept
Based on the collected information, I work on defining the visual identity by designing the logo and selecting colors and typography aligned with your brand.
The goal is to create a visual system that is essential, balanced, and easy to apply, maintaining a clean and functional approach.
During this phase, I share the main proposals so we can align before moving on to the final versions.
03
Delivery
Once the visual identity is approved, I prepare all final materials and organize them clearly.
You will receive ready-to-use files along with a mini brand guide that will help you correctly use the logo, colors, and typography in your everyday communication.
The result is a solid visual foundation designed to support your brand over time and adapt to future developments.
Need help?
Frequently Asked Questions!
What’s the difference between a template and a custom website?
A template-based website starts from an existing structure that is adapted to your brand, content, and goals. It’s a faster and more cost-effective solution, ideal for those who want a polished online presence with a simple structure.
A custom website, on the other hand, is designed from scratch: layout, content hierarchy, and structure are defined based on the specific needs of the project. This allows for greater creative and strategic freedom.
For more complex projects, such as websites with many pages or special functionalities, a fully bespoke solution can be developed to manage more intricate structures.
Can I request only the Figma design without development?
Yes, it’s possible to request only the Figma design phase. In this case, you will receive complete, organized layouts ready to be developed by you or another professional.
However, my services are primarily intended as a complete solution (design + development), as this ensures consistency between the design and the final implementation, avoiding technical or visual discrepancies.
How long does it take to build a website?
Timing varies depending on the type of project and the speed at which content and feedback are provided.
As a guideline:
A one-page website takes approximately 5 days.
A full website (up to 5 pages) takes around 2–4 weeks.
A fully custom project is evaluated based on the complexity of the structure and required functionalities.
Final timelines are always agreed upon before the work begins.
What should I have ready before starting?
Before starting, it’s important to have:
Final (or near-final) texts
Any images or visual materials
Clear ideas about the website’s goals
If the project includes branding, these elements will be developed during the process. Otherwise, it’s essential that the visual identity is already defined to ensure a coherent final result.
Is it possible to pay in installments?
Yes, payment can be split into multiple phases. Generally, a deposit is required to confirm the project, with the remaining balance distributed according to the agreed milestones.
Specific arrangements are defined in the quote.
Do you provide support after launch?
After launch, a short support period is included for technical checks or minor adjustments.
For future updates, structural changes, or new functionalities, additional work can be requested and will be evaluated separately.