Francesca Segato

Branding and Web Design

Francesca Segato

Branding and Web Design

Custom Website

A fully custom web project designed to adapt to your business

You will receive​

A website designed and developed from scratch, without predefined structures, built to meet specific content, functionality, and communication needs.

Mockup per sito agente immobiliare
Anteprima homepage sito Artigiani del Colore

Custom Website

This service is designed for those who need a completely tailored solution that cannot be addressed with standard structures or adapted templates.

The project begins with an in-depth analysis of your business, your goals, and how the website will be used. Every decision — from page structure to design and functionality — is defined according to your actual needs.

Unlike a multi-page website built with a “standard” configuration, here the design process is guided by strategy: customized navigation flows, tailored content organization, and a design created to support the way you communicate and work.

The website is designed to be flexible and scalable, allowing it to adapt over time as your business evolves, without the limitations of predefined solutions.

Timeline: The timeline may vary depending on the complexity of the requested features and the timing of feedback.

Includes:
My process​

From concept to launch

01

Analysis

We start with an email conversation to fully understand your project, its context, and the goals of the website.

You will then receive a detailed questionnaire to collect information about content, required features, structure, priorities, and references, allowing us to define a clear and tailored direction.

02

Concept

I organize the content and design the website structure based on the project’s needs, defining layouts, visual hierarchies, and navigation flows.

The design is developed in Figma and refined through focused feedback at key stages of the project.

03

Launch

Once development is complete, I prepare the website for publication, verifying functionality, visual consistency, and performance across desktop and mobile devices.

After launch, I remain available for support, small adjustments, or future updates.

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Frequently Asked Questions!

A template-based website starts from an existing structure that is adapted to your brand, content, and goals. It’s a faster and more cost-effective solution, ideal for those who want a polished online presence with a simple structure.

A custom website, on the other hand, is designed from scratch: layout, content hierarchy, and structure are defined based on the specific needs of the project. This allows for greater creative and strategic freedom.

For more complex projects, such as websites with many pages or special functionalities, a fully bespoke solution can be developed to manage more intricate structures.

Yes, it’s possible to request only the Figma design phase. In this case, you will receive complete, organized layouts ready to be developed by you or another professional.

However, my services are primarily intended as a complete solution (design + development), as this ensures consistency between the design and the final implementation, avoiding technical or visual discrepancies.

Timing varies depending on the type of project and the speed at which content and feedback are provided.

As a guideline:

  • A one-page website takes approximately 5 days.

  • A full website (up to 5 pages) takes around 2–4 weeks.

  • A fully custom project is evaluated based on the complexity of the structure and required functionalities.

Final timelines are always agreed upon before the work begins.

Before starting, it’s important to have:

  • Final (or near-final) texts

  • Any images or visual materials

  • Clear ideas about the website’s goals

If the project includes branding, these elements will be developed during the process. Otherwise, it’s essential that the visual identity is already defined to ensure a coherent final result.

Yes, payment can be split into multiple phases. Generally, a deposit is required to confirm the project, with the remaining balance distributed according to the agreed milestones.

Specific arrangements are defined in the quote.

After launch, a short support period is included for technical checks or minor adjustments.

For future updates, structural changes, or new functionalities, additional work can be requested and will be evaluated separately.

Any more questions? Don’t hesitate to get in touch

Ready to take your project to the next level?