A website for a handmade knitwear business
The Client
Handmade Emanuela is a small artisan business specialising in handmade knitted garments and accessories for babies, children and adults. Alongside her creations, Emanuela also offers knitting courses, sharing her passion and skills with others.
Her work is characterised by the care and attention behind each handmade piece, with products created to order and tailored to different needs.
The Challenge
Before the project, Emanuela relied primarily on social media to showcase her creations and communicate with potential customers. Product photos, information about ordering, care instructions and contact details were spread across different channels, making it difficult for visitors to find everything they needed in one place.
Her knitting courses also needed greater visibility, as they were not as easy to discover as her products.
The goal was to create a dedicated online space that could bring all this information together, present her work in a clear and organised way, and help potential customers understand how to enquire about products and courses.
The Solution
I designed a one-page showcase website that brings together Emanuela’s creations, services and essential business information in a single, easy-to-navigate experience.
A dedicated product catalog allows visitors to explore the different categories of knitwear, while clear ordering instructions explain how to enquire about made-to-order pieces. Additional sections cover garment care, knitting courses, customer testimonials and contact details, giving visitors a more complete overview of the business.
The visual direction combines a soft colour palette, delicate details and generous white space to complement the warmth and personal nature of handmade knitwear. Product imagery takes centre stage, allowing the craftsmanship and variety of the creations to speak for themselves.
I also implemented basic on-page SEO, including page titles, descriptions and content optimisation, to help improve the website’s visibility in search engines.
The Result
The website brings Emanuela’s creations, courses and business information together in one central location, reducing the need for potential customers to navigate between different social media channels to find what they are looking for.
With a dedicated product catalog, clearer information about ordering and a more visible presentation of her courses, visitors can better understand what Handmade Emanuela offers and how to get in touch.
The result is a cohesive online presence that reflects the handmade nature of the business, makes its offerings easier to explore and provides a foundation that can grow alongside Emanuela’s collection.
